The Substance Abuse and Mental
Health Services Administration (SAMHSA), U.S. Department of Health and
Human Services and the Ad Council today launched a series of new national
public service print and billboard ads to encourage individuals who may be
experiencing psychological distress from last year's hurricanes to seek
mental health services. The PSAs, the latest ads created for the Hurricane
Mental Health Awareness Campaign, are being distributed to media outlets
nationwide this week to coincide with the one-year anniversary of Hurricane
Katrina.
The Hurricane Mental Health Awareness Campaign launched last fall is
designed to help adults, children and first responders who have been
affected by the hurricanes and who may be in need of mental health
services. The public service ads reach out to adult hurricane survivors and
first responders and to parents and caregivers who can assess their
children's emotional well-being. These public service ads are part of a
larger effort by SAMHSA and the Federal Emergency Management Agency to
speed mental health recovery to persons affected by the hurricanes, to
date, totaling nearly $110 million in mental health service grants.
"Most survivors of Katrina, Rita and Wilma are demonstrating remarkable
resiliency and are rebuilding their lives," said Assistant Surgeon General
Eric Broderick, DDS, MPH, Acting Deputy Administrator of SAMHSA. "The new
public service ads offer a doorway to help for survivors who are still
struggling with the emotional toll of last year's hurricanes."
Research on the mental health consequences of disasters tells us that
the psychological effects of last year's hurricanes can be extensive and
long- lasting. Individuals displaced by the storms lost their homes,
schools, communities, places of worship, daily routines, social support,
personal possessions and much more. In some cases, these losses were
amplified by the loss of loved ones and the experience of destruction, pain
and violence.
Soon after a catastrophic event, some survivors may experience symptoms
of post-traumatic stress disorder (PTSD), including depression, grief and
anger, or they may experience other behavioral or physical health problems.
For other disaster survivors, some of these problems may not surface for
years. As many as half of last year's hurricane survivors have experienced
symptoms of depression, and one in 10 have had symptoms of PTSD.
One year later, survivors continue to mourn their losses; some remain
separated by the miles between them and families and friends. The one-year
anniversary may trigger the reappearance of the same emotions survivors
experienced immediately following the hurricanes.
The new print and outdoor advertising features close-up photographs of
hurricane survivors' faces, and say, "a year later, the hurricane isn't
over in the minds of many survivors." The photos were taken by Clayton
James Cubbitt, a native of New Orleans and the Gulf Coast.
The campaign also includes television and radio spots, available in
English and Spanish, which are being redistributed at this one-year
anniversary.
All of the PSAs encourage audiences to take time to check in on how
they and their families are doing and to call a confidential, toll-free
number (1-800-789-2647) to speak with a trained professional who can help
with information and referral to local services.
"Mental health experts and recent studies have revealed that hurricane
victims continue to suffer from the devastating losses they experienced
last year," said Peggy Conlon, President and CEO of The Advertising
Council. "As we approach the first anniversary of the hurricanes, it is
important to remind survivors that help is available. The new print and
outdoor ads, created pro bono by Grey Worldwide, powerfully and beautifully
convey this critical message."
The PSAs are being distributed to media outlets nationwide via the
FastChannel Network and will air in advertising time and space that will be
donated by the media.
To view the ads, please visit samhsa or
adcouncil and click on the Katrina PSA link on the
homepages.
The Substance Abuse and Mental Health Services Administration, a public
health agency within the U.S. Department of Health and Human Services, is
the lead Federal agency for improving the quality and availability of
substance abuse prevention, addiction treatment and mental health services
in the United States. For more information about SAMHSA and its hurricane
mental health response, go to samhsa.
The Ad Council is a private, non-profit organization with a rich
history of marshalling volunteer talent from the advertising and media
industries to deliver critical messages to the American public. To learn
more about the Ad Council and its campaigns, visit
adcouncil.
Substance Abuse and Mental Health Services Administration
Health Services Administration (SAMHSA), U.S. Department of Health and
Human Services and the Ad Council today launched a series of new national
public service print and billboard ads to encourage individuals who may be
experiencing psychological distress from last year's hurricanes to seek
mental health services. The PSAs, the latest ads created for the Hurricane
Mental Health Awareness Campaign, are being distributed to media outlets
nationwide this week to coincide with the one-year anniversary of Hurricane
Katrina.
The Hurricane Mental Health Awareness Campaign launched last fall is
designed to help adults, children and first responders who have been
affected by the hurricanes and who may be in need of mental health
services. The public service ads reach out to adult hurricane survivors and
first responders and to parents and caregivers who can assess their
children's emotional well-being. These public service ads are part of a
larger effort by SAMHSA and the Federal Emergency Management Agency to
speed mental health recovery to persons affected by the hurricanes, to
date, totaling nearly $110 million in mental health service grants.
"Most survivors of Katrina, Rita and Wilma are demonstrating remarkable
resiliency and are rebuilding their lives," said Assistant Surgeon General
Eric Broderick, DDS, MPH, Acting Deputy Administrator of SAMHSA. "The new
public service ads offer a doorway to help for survivors who are still
struggling with the emotional toll of last year's hurricanes."
Research on the mental health consequences of disasters tells us that
the psychological effects of last year's hurricanes can be extensive and
long- lasting. Individuals displaced by the storms lost their homes,
schools, communities, places of worship, daily routines, social support,
personal possessions and much more. In some cases, these losses were
amplified by the loss of loved ones and the experience of destruction, pain
and violence.
Soon after a catastrophic event, some survivors may experience symptoms
of post-traumatic stress disorder (PTSD), including depression, grief and
anger, or they may experience other behavioral or physical health problems.
For other disaster survivors, some of these problems may not surface for
years. As many as half of last year's hurricane survivors have experienced
symptoms of depression, and one in 10 have had symptoms of PTSD.
One year later, survivors continue to mourn their losses; some remain
separated by the miles between them and families and friends. The one-year
anniversary may trigger the reappearance of the same emotions survivors
experienced immediately following the hurricanes.
The new print and outdoor advertising features close-up photographs of
hurricane survivors' faces, and say, "a year later, the hurricane isn't
over in the minds of many survivors." The photos were taken by Clayton
James Cubbitt, a native of New Orleans and the Gulf Coast.
The campaign also includes television and radio spots, available in
English and Spanish, which are being redistributed at this one-year
anniversary.
All of the PSAs encourage audiences to take time to check in on how
they and their families are doing and to call a confidential, toll-free
number (1-800-789-2647) to speak with a trained professional who can help
with information and referral to local services.
"Mental health experts and recent studies have revealed that hurricane
victims continue to suffer from the devastating losses they experienced
last year," said Peggy Conlon, President and CEO of The Advertising
Council. "As we approach the first anniversary of the hurricanes, it is
important to remind survivors that help is available. The new print and
outdoor ads, created pro bono by Grey Worldwide, powerfully and beautifully
convey this critical message."
The PSAs are being distributed to media outlets nationwide via the
FastChannel Network and will air in advertising time and space that will be
donated by the media.
To view the ads, please visit samhsa or
adcouncil and click on the Katrina PSA link on the
homepages.
The Substance Abuse and Mental Health Services Administration, a public
health agency within the U.S. Department of Health and Human Services, is
the lead Federal agency for improving the quality and availability of
substance abuse prevention, addiction treatment and mental health services
in the United States. For more information about SAMHSA and its hurricane
mental health response, go to samhsa.
The Ad Council is a private, non-profit organization with a rich
history of marshalling volunteer talent from the advertising and media
industries to deliver critical messages to the American public. To learn
more about the Ad Council and its campaigns, visit
adcouncil.
Substance Abuse and Mental Health Services Administration
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